Who we are
Mindapples was started by social entrepreneur Andy Gibson in 2008, and founded as an organisation in 2010 by Andy, Tessy Britton and Hege Saebjornen. It has now grown into a thriving voluntary organisation with an enthusiastic network of supporters and advisers.
Gardeners
- Andy Gibson, Head Gardener
- Tessy Britton, Thriving, RSA, Social Spaces
- Hege Saebjornsen, Affluenza Exhibition, nef’s Bigger Picture
- Lauren Currie, MyPolice, Snook, Making Service Sense
- Cassie Robinson, Agency, thinkpublic, Futuregov
- Jenny Reina, Hunter Gatherers, Pick Me Up
- Marilena Reina, Marketing Manager, Tate Britain
- Amanda Gore, founder PSFK London
- Esther King, formerly Shell, RSA fellowship projects
- Louise Marshall, former general consul at Hudson Recruitment and Cable & Wireless
- Nicola Bonnick Caldeira, former BBC management accountant
- Tom Ten Thij, Unboxed Consulting
- Ana G Martin, Handviews, The Good Gym
- Sangeet Gyawali, School of Everything, Social Innovation Camp
- Sarah Drummond, MyPolice, Snook
- Lucy White, conference producer, Marketforce Business Media
- Kat Pesaran and the team at Drama Ltd
- Kate Andrews, Colalife, Project H Design
- Christine Hartland, producer, Sick and WMD
- Sam Spedding, University of East London
- Ravi Bagirathan, Cabinet Office
Advisory Board
- Rose Casey-Challies, Director of Partners in Impact
- Charles Davies, The Face, Last.fm, Pick Me Up
- Roger Edmonds, Marketing Manager, Pepsico
- Peter Gibson, founder of Philosophy Ideas, and Andy’s dad
- John Grant, co-founder of St Lukes Communications, author, Co-opportunity
- Diane Herbert, Head of HR at Channel 4
- Bill Hicks, deceased legend
- Sophie Howarth, founder of the School of Life
- Oliver James, clinical psychiatrist and broadcaster, author of Affluenza
- Kerry McCarthy, NESTA
- Maureen Rice, founder of Psychologies UK
- Colin Tate, Nemawashi, School of Everything
- Tanis Taylor, We Are What We Do
- Jo Worsley, freelance journalist and writer for One in Four magazine
Along the way we’ve worked with, and been helped by, the Young Foundation, the New Economics Foundation, The Work Foundation, Ilona Boniwell at University of East London, the RSA, School of Everything, White Label UK, Courvoisier, BBC Careerlink, Engauge and the Arcola Theatre.
We’re also very grateful for help and inspiration from Ian Gilmour of OK2B, Simon Lawton-Smith of the Mental Health Foundation, Kris Morris (who did our first logo), Marjorie Thompson, Henry Playfoot at Whiteloop, Siân Croxon of DLA Piper, the Social Innovation Camp community, Unboxed Consulting, Webstars, FreeAgentCentral, many of the Courvoisier Future 500, and lots of other lovely people.
There’s no hidden agenda or big company behind this: just a group of collaborators peddling an interesting idea and building something good. And we’re here for the love of it.
Read more about how we got here, and take a look at our media coverage too.
Find out how you can get involved, or leave us a comment below.



Libby Davy said,
3 June 2008 @ 12:45 PM
Congratulations folks. This is such a positive and practical approach. I was just suggesting to Tessy that survey participants are:
- emailed a copy of their completed survey (for review, sharing)
- given a well designed top five print option for display and review around their home/office
- encouraged to review / discuss / share / recommit regularly to their mindapples.
You could also build a widget we display on our blogs, facebook etc that helps spread the meme and gets people sharing/talking.
Never sure if this is the place for these sorts of comments, but feel free to take it down. Better out than in, wherever it goes.
Cheers (chomp chomp) – Libby
ps – Somewhat tangential but, in Australia we were told 7 a Day! 5 Vege + 2 Fruit. http://www.gofor2and5.com.au/ My daughter is being told 5 in the UK (3 fruit + 2 Vege). I guess we just start where we can and work it up from there…
happyseaurchin said,
16 February 2009 @ 4:39 PM
aha!
another chap from school of everything
say hi to dougald
you guys are doing some good things!
(i count five mindapples in this comment;)
Daniel Frank said,
7 July 2010 @ 9:07 PM
Is this a charity or just a wing of the Conservative Party?
Andy Gibson said,
7 July 2010 @ 9:48 PM
Hey Dan – what makes you think we’re a wing of the Conservative Party?!
We’re not a charity, we’re a non-profit, although we will probably have a charitable arm in the future. I’ll be posting more about how the organisation will work soon. We’re not government funded though, and we have no political affiliations.