Archive for Events and promotions

Happy World Mental “Health” Day

10 October 2010 · Filed under Events and promotions, The Idea, Things we like · Tagged , , , , , ,

Hello folks, and a very happy World Mental Health Day to you all!

To celebrate, Mindapples have been on tour around London, beginning in Brixton on Thursday and Saturday, and culminating in installing the Mindapples Tree at CityCamp London in the Hub King Cross today. It’s been an amazing few days, stepping far out of our comfort zone to get as broad a rane of people as we could in considering the health of their minds. Huge thanks to Lucy Smith at NHS Lambeth for hiring us, to Spacemakers and Transition Town Brixton for hosting us yesterday, and to Futuregov and the gang at CityCamp for welcoming us today.

For two years now, Mindapples hasn’t done anything for World Mental Health Day. Yes, it’s partly because we’re disorganised, but it’s also because, frankly, we don’t feel a great affinity with it. Let’s face it, today is actually World Mental Illness Day. It’s really important for us to honour and support people who suffer from mental distress and those who care for them – but is it really Mental Health Day? If it was, surely we should be promoting the positive things that we all want to have – a healthy mind, a positive experience of life – and giving people a really strong image of a mentally healthy lifestyle they can be a part of? 40% of our mental wellbeing is down to our “outlook and activities” (according to Lykken, D, 1999), so why are we never told that? Why aren’t we talking about that today? Where do we fit, as individuals and as a society, in this world of “mental health”?

So on 10/10/10, Mindapples is asking everyone to join us in making this World Mental Health Day about health, not illness. Please comment here and share your stories about what you’ve done and how you’ve felt when your mind is really feeling good, and share your mindapples to get as many people as possible talking about mental health as a good thing, that we can all be a part of.

We all have minds, and we all have mental health; so let’s celebrate how well we’re all doing, and remind ourselves how similar we all are for once.

Happy Mindapples Day everyone!

Posted by Andy

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Mindapples comes to Brixton

27 September 2010 · Filed under Events and promotions

We’re very pleased to announce that we’re now working with NHS Lambeth to engage new audiences in mental health and wellbeing. Come and join us for a screening of Mississippi Damned at the Ritzy Cinema at 6:15 on Thursday 7th October, where we’ll be promoting Mindapples as part of the Brixton Reel film festival.

The Mindapples Tree (well, something resembling it) will be planted in the Ritzy for you all to play with, and we’ll also have a stack of fun stuff and Mindapples merchandise to give out to visitors. Come early for a carribean buffet at 5pm, and then stick around for a free charity screening of this award-winning movie. Call 0871 704 2065 to book tickets now.

After that we’ll be taking the Mindapples Tree to visit our friends in Brixton Village Market on Saturday 9th October for a day of hanging out collecting mindapples from the locals and probably eating too much carribean food. (Note the change of day!!!)

And on Sunday, to celebrate World Mental Health Day, we’ll be at the Hub Kings Cross for City Camp London, asking what London needs to be mentally healthy. Please come and visit us there, and the tree might also stick around in the Hub for the rest of the week too.

You can see the full flyer for the Brixton Reel film festival below. We really hope you can join us!

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The Big Treat

2 September 2010 · Filed under Events and promotions, The Project

A very happy late summer to you all. Back in July Mindapples teamed up with Courvoisier, Crussh and lots of other fantastic organisations to lay on The Big Treat – a pop-up health farm experience in the heart of Central London.

This is just the beginning for The Big Treat… It makes wellbeing fun and gives people an experience of being healthy that feels like entertainment, engaging new audiences in healthy living and giving brands and companies a new way to engage in health and mental health. So if you’d like us to run a Big Treat in your company or local area, we’d love to hear from you – just drop us a line at hello@mindapples.org.

For those of you who couldn’t make it, Courvoisier have made a lovely video of The Big Treat showing the Mindapples Tree in action and the various activities – and cocktails! – available. There are also some lovely photos of the event here, and you can read more about what we did at www.mindapples.org/thebigtreat.

The Big Treat was part of the Courvoisier Revolutionary Spirit 2010, a series of extraordinary happenings drawing on the collective inspiration of the Courvoisier The Future 500 members. You can read more about the festival and the Big Treat here, and subscribe to the newsletter to receive information on similar forthcoming events and special offers too.

Thanks very much to Courvoisier for supporting this event and making it possible for us to make health fun for a change!

Posted by Andy

The Big Treat was part of the Courvoisier Revolutionary Spirit 2010, a series of extraordinary happenings drawing on the collective inspiration of the groundbreaking Courvoisier The Future 500 (CVTF500) members. To view the short video that has been created please visit:

http://revolutionary-spirit.com/the-big-treat/

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Mindapples on the festival circuit

3 August 2010 · Filed under Events and promotions, The Project · Tagged , , , , ,

The Mindapples Tree in action

The harvest is in

This summer, we’re taking Mindapples to the masses.

First, we launched our campaign with our health showcase pop-up health farm, The Big Treat, with Courvoisier, Crussh, SavvyCook and many other great brands. Now, we’re taking the Mindapples Tree on tour to festivals all round Britain, spreading the word about looking after our minds to people who are out to party and enjoy the summer sunshine.

Two weeks ago we were at the Secret Garden Party near Huntingdon, where the good folks at Limina hosted the tree in their lovely tent and we got hundreds of amazing responses from people, as well as quite a few people sleeping under the shady branches.

I’ve posted some photos here, and there are loads more on our new Flickr page too.

Last weekend, Lucy and Marilena took the tree to Camp Bestival, and had a great response there too, particularly from kids. We’re awaiting their report now but initial feedback suggests we collected even more responses there than at SGP, which is brilliant stuff.

Want to see us in action? This weekend we’ll be at The Big Chill in Herefordshire,and then the ultra-exclusive Playgroup Festival on 13-15 August. Come and find us under the Mindapples Tree!

Andy x

Two excited gardeners

A mindapple card

The Mindapples Post

A little inspiration

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The Big Treat in action

17 July 2010 · Filed under Events and promotions, The Idea

For the past three days, the AMAZING Mindapples Gardeners have been producing our first public event, The Big Treat, in central London. We’ve had massage, salads, juices, meditation, digital detox clinics, tango lessons, kung fu and even expressive dance, all in a pop-up health farm that truly surprised and delighted hundreds of unsuspecting people.

Here’s a video of me talking at the launch of the Big Treat (thanks David Wilcox for the interview). You can see some of the incredible work that went into it, including the Mindapples Tree, mindapple cards, a gallery full of REAL TURF (what a lot of work that was) and lots of happy people drinking Mindapples Martinis – exclusively designed for us by Crussh and Courvoisier.

We feel really privileged to have been able to put on such a high-profile and popular event, which wouldn’t have been possible without the support of Courvoisier, the Future 500 and their Revolutionary Spirit festival, and also the wonderful guys at Crussh, SavvyCook, Digital Health Service, Positive Touch and many other great brands.

And most of all, a huge thanks to Hege, who has been masterminding the whole thing and really taken Mindapples to a new level here, and especially to all the Mindapples Gardeners, who have worked tirelessly to lay turf, build the tree, make and staff the hugging wall, welcome our guests, hand out flyers and generally stand around looking glamorous for the Mindapples cause. And all without receiving a penny.

On behalf of Mindapples, I salute you all. You all DEFINITELY deserve a treat.

Posted by Andy

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Big Treat Line-up Announced

10 July 2010 · Filed under Events and promotions

We’re delighted to announce the line-up for this week’s Big Treat, our exclusive pop-up health farm in association with Courvoisier.

The Big Treat
16-17 July 2010
The Future Gallery
5 Great Newport Street
London WC2H 7HY

Free entry
Nearest tube: Leicester Square

Come down and treat yourself!

Friday 16th July 2010
12:30 – lunchtime meditation from Headspace
14:00 – The Awake Project Workshop
15:15 – Kung Fu: Focus, Centering, Balance
17:30 – skip the rush hour and try some genuine Argentine Tango!

Saturday 17th July 2010
13:00 – Nia: Neuromuscular Integrative Action (oooh)
13:30 – Kung Fu 2: another chance to learn Focus, Centering, Balance
15:00 – The Awake Project reprised

The Big Treat will also be open to the public Friday 11am – 7pm, Saturday 11am – 5pm hosting an array of beautiful treats for mind and body, including:

And if you’re interested in promoting good mental health in the UK, or want to meet the team behind all this, come along to the Mental Health Tweetup, 5-7pm on Friday and join the conversation.

Full colour souvenir programme attached below, for your deliberation.

We look forward to seeing you there.

Andy and Hege x

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